WordPress as a framework offers you the opportunity to distinguish your business from the competition with a very broad set of available add-ons and customizations. With free or paid themes available on the Web or on a content management system (CMS).
To engage successfully with your potential and existing customers, your website should look vibrant, easy to navigate and contain relevant and informative content that engages the user. Consequently, a Custom WordPress website enables you to achieve these goals with an interactive and vibrant theme, enhanced CMS features, and configuration that defines your brand/business identity.
What Can You Do with WordPress?
To be aggressive in the marketplace, your website theme should resonate with your brand’s identity; so personalization is essential.
You can self-build a basic website with WordPress development tools without coding/programming. It involves acquiring a domain and a web hosting service, installing WordPress, logging to the WordPress dashboard, adding plugin features, customizing the website’s design, creating web pages, launching it, and continuing to add new blog posts to attract and engage your audience.
Advantages of Custom WordPress Website
With a billion WordPress websites, WordPress.org is a top-notch publishing platform available today. To build a Custom WordPress website, you don’t need a computer engineering degree; even a novice with basic knowledge of the Web and CMS can design and build personalized websites with drag and drop features.
Differentiate You from Others in Your Niche
Did You Know – 15% of WordPress sites use one of the three top premium themes. Therefore, if you make radical changes to a purchased theme, its features and design layout will bear a resemblance to the themes used by other businesses in your niche. So going this route might not let your website stand out from the competition.
To catapult your brand/business into the limelight, using a Custom WordPress website or a custom WooCommerce theme (online stores) would instantly differentiate your business from the competitors. These platforms offer a unique design that contributes to enhanced brand recognition, and customer engagement, eventually leading to improved sales and revenue.
Security and Safety
Protecting business, financial, and customer data is critical to the success of an organization. A website should ideally be built with the highest security levels to avert cyberattacks via malware and spam. Unfortunately, the statistics are alarming – 90% of websites targeted by hackers a few years ago were low on security, being powered by WordPress.org.
Given WordPress as a de-facto standard, this popular website builder is prone to cyberattacks. But how does it happen? Cybercriminals download a free theme or purchase a premium one to decompose and disassemble its code for finding weak codes or security holes to break into the website and steal critical data.
Note that hackers cannot easily break into your website if you use a custom theme code. Although, it doesn’t guarantee a failsafe measure to protect data privacy. Custom WordPress-based websites are more secure than free or paid themes. There are a number of additional techniques we can use to more thoroughly harden and lock down websites to reduce the risk and impact of an attack.
SEO-Friendly
If you have a vibrant and engaging website that doesn’t rank at the top, will it solve your objective of acquiring new customers?
Custom WordPress theme developers can help ensure a high volume of targeted audience views engaging with your website. They would analyze your organization and marketing objectives to suggest accurate and refined layout design, features, and plugins to rank your website higher on the search engines, bringing the latest in cutting-edge designs to your website.
Since traditional theme development does not offer such unique services, you must devote time and effort to enhancing the user experience of your website. However, if you opt for Custom WordPress website services, you can create and fine-tune a theme that resonates with your target audience and improves the visibility of your website on search engines.
Additional Read
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Speed & Performance
Often, premium themes are loaded with extravagant features, which may not be required by your business/brand. These features and plugin codes can easily make your website heavy and slow to respond, which leads to poor search engine page rankings and reduced customer engagement and sales.
For the success of an online business, the website must load quickly and respond quickly to viewers’ queries. Consequently, Custom WordPress websites that contain tuned and personalized business features are lighter and operate quickly and efficiently, which contributes to a better user experience. Additionally, a custom website is extensively tested to eliminate bugs that could hinder the performance or the working of the website across platforms and browsers. Such testing is simply not available with free or premium themes.
Seamlessly Upgradable Websites
For an effortless functioning website, regularly updating it is important. Software updates ensure a website has the latest security patches and features to protect itself against cyber threats and attacks.
With the passage of time, a premium theme provider may begin to ignore updates, which can put your website at risk. However, with a Custom WordPress website, the developers may update the theme instantly. Thus, a custom WordPress service is a foundation for a secure and stable website.
Pixel Perfect
A website is the first impression of a business/brand. Consequently, a vibrant design layout with a crisp and compelling story, and an enjoyable website experience can propel your brand image in a way that delights your audience.
Key Points for Creating a Custom WordPress Website
Appearance: Website qualities such as how easy it is to navigate, or how attractive it appears, determines the volume and quality of website traffic, and eventually the percentage of conversion.
Functionality: The features you want on your website to drive quality user engagement and then use relevant widgets and plugins.
SEO: Analyze the top-performing short and long-tailed keywords in your niche to use in your website for boosting rank in search engine result pages (SERPs), which makes it easier for your audience to discover you.
Additional Read
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Conclusion:
For the success of your business, your website should be visible, secure, quick to open, and responsive. Contain relevant, and useful content to engage your audience. Custom WordPress website services can help you seamlessly achieve it.
With Reality Tech WordPress experts refine your WordPress website to take it to the next level.
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